Change Of Plans

When we was researching similar artists to Nelly Furtado, we found Justin Timberlake. So we listened to one of his songs which was called ' Cry me a river' and decided that this would be a more fun and interesting video to record instead. As it is winter time, we thought that the song would suit the weather at this time because it was raining quite a lot. The artists which are similar to Justin Timberlake would be artists such as Neyo, Christina Aguilera, Daniel Beddingfield, Craig David and JC Chasez. Craig David is quite similar to Justin Timberlake as they are the same age and both have various different collaborations with different artists.

This music video will be targeted at a young audience aged from around 15-27. I think that the video will target this audience as they are young and experiencing relationships, so they may have been heartbroken before or can relate to the song as most young girls normally have crushes at these ages. I intend to target this group by making the video look quite attractive by having some colourful scenes in the video and to make the characters in the video young so that they can be similar to the age group of the target audience. I also intend to have some dancing to make the video more interesting to watch so that the audience doesn't get bored of watching the same thing for a long period of time. The song is quite a sad song so the video is going to be a bit emotional. Young people tend to have a shorter attention span than adults, so by having scenes with dancing in it, hopefully it will enable my target audience to be able to focus on the video for longer.