Christina Aguilera's music video 'Cant hold us down' Featuring Lil Kim is a similar genre to Justin Timberlake. The video relates to Andrew Goodwin's Theory because there is a relationship between the lyrics and visuals. Christina is speaking about how men do not respect women and how men think that women should be seen not heard. It is an attack on the double standard in society where men are praised for their sexual prowess while women with the same habits are looked down upon. She tries to get women to stand their ground and to not let men hold them down. So the lyrics and visuals link together because in the video, she gathers all of her female friends together to have a dance off with the males. The females give a lot of attitude to the males to show that they are brave, powerful women. Although, the visuals do contradict the lyrics as Christina and Lil Kim are wearing very little clothing, but yet, she expects men to treat her with respect. If she wants to be treated with respect, then she could possibly have worn more appropriate clothing.
The video uses various voyeuristic treatment of the female body. This helps to attract the male audience.
Voyeurism is also used in favor of the women. there are appealing shots of the males as well as the females.
This shot is a close up of the one of the main singers. This shows the emotion of anger on her face. This can also be voyeurism as the singer is wearing minimum clothing.
This is an R&B song, with elements of hip hop and dance-hall The genre characteristics are shown through clothing. The females are dressed quite 'hood' wearing a lot of jewellery, hooped earrings and tight revealing clothing.
The characters are in a sub-urban area surrounded with various different black ethnic groups.
The video uses various voyeuristic treatment of the female body. This helps to attract the male audience. 
No comments:
Post a Comment