Research- Craig David.

Criag David is a similar artist to Justin Timberlake because the both produce a similar genre of music which is pop and RnB. I will be analysing Craig Davids video 'Seven Days' using Andrew Goodwin's theory to see how it does and does not relate to his theory.

In the song, Craig is speaking about when he met a woman on the way to meeting his friend. He talks about all the things that he would do with the woman on each of the seven days of the week. He met her on Monday, took her for a drink on Tuesday, they were making love by Wednesday, till Thursday, Friday and Saturday then they'd chill on Sundays. There is a link between the lyrics and visuals as the video shows Craig's journey through out the day. The video shows him talking to his friends in the Barbers, and the lyrics have questions in them as though he is speaking to his friends. This is what I mean by questions in the song >>> 'What was the deal? A pretty girl aged 24. So was she keen? She couldn't wait. Cinnamon queen? let me update.'

The video uses many close ups of the Craig David to establish who the main singer is. 

Multiple close-ups were used to put emphasis on Craig's facial expressions.

Voyeurism is also used towards the end of the video. This helped to attract the male attention a bit more as there were not many voyeuristic scenes in the rest of the video.

The lyrics link to the visuals as Craig talks about when he meets a lady, and the events that happened on his way to meeting her. So the video shows Craig as he goes through the journey of his day. It shows him waking up, going to the barbers and talking to his friends, meeting the woman and the different events that happened whilst he met the woman.






The genre characteristics are shown through the background of the scenes. The artist is in his local barbers a lot having chats with his guys. This gives the audience an idea that this is an urban type of video.