How I intended on targeting my audience

My target audience is aimed at young people aged around 16-27. The reason that I have chosen this age group is because Justin Timberlake produces a mixture of pop and R'n'B songs and young people normally listen to a lot of pop music. This song has a good upbeat rhythm and the words are very catchy, so I think that this will entice the audience to listen for longer and it will allow them to catch onto the song. This music video will attract the male and female audience. It reinforces stereotypes by showing that it is not mainly men that cheat, but women are also capable of cheating as well.

Firstly, I intend on targeting my audience by having a lot of different cuts. This will make the video more interesting for the audience to watch as the scenes will seem more action packed. Young people tend to have a lower attention span than older people, so this will help to keep the audience interested in the video so that they do not stop watching or occupy themselves by doing other things. Secondly, I will try to have a lot of dancing scenes to make the video entertaining to watch as it can be boring for viewers sometimes to just watch the same old people singing on camera.

We have established the idea of genre characteristics in our music video. We have have chosen to use a male and female for the main scenes, followed by a male dancing as this gives the video more of a Rn B/ urban look as the character will be hip-hop dancing.
We are also going to use a link between the lyrics and visuals. We will  do this by making the characters act out the things that the singer is singing about.